The Playbook

Practices and frameworks from 14 years of coaching product teams.

Battle-tested practices from coaching 70+ product teams. Pick one and try it this week.

150+

PMs taught

50+

coached directly

1,150+

workshop attendees

70+

teams

A diagnostic framework for teams that know something's wrong but can't name it

Use this when: Your team knows something is off but can't articulate what

A diagnostic framework for catching AI quality problems before your users do

Use this when: You're shipping AI features but can't confidently answer 'is this working well?' or you need a structured health check before a launch

A structured way to assess where your team actually is with AI - and what to work on next

Use this when: Your team is using AI tools but you're not sure if it's working or what to invest in next

How to run team ceremonies that respect everyone's time and actually produce decisions

Use this when: Your meetings run long, only one person talks, or decisions don't stick after the room clears

How to validate assumptions before investing development time

Use this when: You're about to invest weeks of development time on an assumption nobody has tested

How to ground product decisions in what users actually need instead of what the loudest stakeholder wants

Use this when: Your team is building from assumptions, research isn't reaching the backlog, or you haven't talked to a user in weeks

Not sure where to start?

These practices build on each other. Pick the path that matches where you are and read in order.

Build the foundation that makes everything else work.

Diagnose before you prescribe, then fix the one thing that matters.

Find out where you actually are, then close the weakest gap first.

Learn what to build before you commit to building it.

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