Product Case Study

Agency Plan Strategy & Launch for Gatsby JS Dev Tools

Designed and launched a premium agency plan with partner incentives, billing, and onboarding flows.

Product Case Study

Agency Plan Strategy & Launch for Gatsby JS Dev Tools

Designed and launched a premium agency plan with partner incentives, billing, and onboarding flows.

Product Case Study

Agency Plan Strategy & Launch for Gatsby JS Dev Tools

Designed and launched a premium agency plan with partner incentives, billing, and onboarding flows.

"Really good job kicking off the new feature with the team. You've really hit the ground running and have been able to come in quickly to grok what we're doing and talk the talk."

Biz/Org

GatsbyJS

Year

2022

Developer Tools

Product Strategy

Product Overview

Gatsby’s Agency Plan opened a new revenue channel by empowering marketing agencies to manage multiple brands, campaigns, and creators from a single dashboard.

  • Identified workflow gaps in the existing platform for multi-client use cases.

  • Defined plan tiers, pricing, and premium capabilities tailored to agencies.

  • Collaborated directly with the CEO and sales to shape packaging and positioning.

  • Designed onboarding and permissions flows for complex account structures.

  • Validated features through targeted interviews with early agency partners.

Product Goals

How might we grow revenue by making Gatsby indispensable to development agencies?

While Gatsby served individual DTC brands well, it lacked the structure agencies needed to scale across accounts. We focused on turning high-value users into long-term partners.

  • Differentiate product tiers to reflect agency needs and growth potential.

  • Simplify onboarding for teams managing multiple clients.

  • Link feature value to measurable ROI (e.g., influencer engagement and conversions).

  • Provide internal visibility into agency usage patterns and churn risks.


Challenges

  • The platform wasn’t built for nested or multi-client accounts.

  • Billing and permissions were entirely manual.

  • Risk of scope creep and misaligned expectations.

  • Pricing needed to reflect real value - not just a feature checklist.


Solutions

  • Used interviews and funnel analysis to define launch scope.

  • Built agency-facing dashboards with access controls.

  • Streamlined billing and provisioning to reduce friction.

Outcome & Impact

  • Launched the Agency Plan via closed beta and expanded to general availability.

  • Unlocked a new channel of high-LTV customers.

  • Helped leadership frame a clear enterprise vision for fundraising.

  • Influenced Gatsby’s roadmap by grounding growth in real agency needs.