“In just one week, Kate helped us see our business in a completely new light. It was like opening a window we didn’t know we needed.”
Biz/Org
Goodr
Year
2017
Social Impact
Design Sprint
Product Overview
Goodr is a social enterprise tackling food waste and hunger. I ran a design sprint to shape their initial donation logistics app to help scale operations.
Facilitated full design sprint from idea to testable prototype.
Collaborated with the founder and a small team under tight constraints.
Defined and validated MVP scope for food donation logistics.
Aligned user research with real-world distribution and partner needs.
Delivered a clear, fundable product direction.
Product Goals
How might we turn food waste into food justice through a scalable, tech-enabled platform?
Goodr needed to move quickly from vision to product. The goal was to validate a logistics MVP that connected surplus food donors with recipient organizations—starting with a design sprint.
Define the highest-impact workflows to test in MVP.
Ensure feasibility with a lean team and limited dev time.
Create a compelling prototype to secure stakeholder buy-in.
Keep mission clarity at the heart of product decisions.
Challenges
Extremely short timeline.
No existing product infrastructure or roadmap.
Founder-led team balancing operations and vision.
High emotional and mission-driven stakes.
Solutions
Delivered a validated prototype that could be pitched to partners.
Modeled real-life donation flows with dispatch and tracking logic.
Facilitated stakeholder workshops to align on what not to build.
Built founder confidence through structured decision-making frameworks.
Outcome & Impact
Validated an MVP that secured pilot funding.
Provided a product foundation for scaling Goodr’s mission.
Delivered high-clarity documentation for next-stage development.
Sparked momentum that carried into operational partnerships.
