"Kate did an incredible job helping us go from an idea to actually bringing something to life. The platform looks fantastic, and it's clear how much thought and intentionality went into every piece of the build. There is no doubt this is going to make a real impact for our members."
Biz/Org
Sperity Health
Year
2024 - 2025
Healthcare
Product Strategy
Product Overview
“I actually understood my lab results for the first time—this made me want to take action, not tune out.” – Early member feedback
Sperity Health set out to make personalized wellness actionable by turning raw lab data into user-friendly guidance. I joined as Founding Product Lead to bring structure, speed, and clarity to the team—translating clinical nuance into a tangible MVP.
Defined and scoped a focused MVP that prioritized member value and data integrity
Designed a responsive dashboard showing biological age, trends, and insights
Created personalized, clinician-backed lifestyle guidance based on labwork
Productized manual operations (e.g., lab intake, report generation) into scalable workflows
Standardized edge-case biomarker logic and high-risk language handling
Product Goals
How might we help people take meaningful action on their health—without overwhelming them with clinical complexity?
We aimed to turn raw biomarker results into an experience that felt clear, useful, and tailored. That meant balancing speed with safety, clinical nuance with usability, and startup scrappiness with HIPAA compliance.
Prioritized “understandable insight” over generic dashboards or aesthetic fluff
Built from scratch while onboarding a new designer and two engineers
Introduced feedback loops to capture what helped members (and what didn’t)
Designed infrastructure that could scale for future corporate and clinical use cases
Challenges
Early team lacked experience with digital product delivery and agile workflows
HIPAA compliance added significant backend complexity to a fast-moving MVP
Biomarker logic required clinically accurate, user-sensitive messaging
Manual ops processes (e.g., lab reviews) were fragile and unscalable
Solutions
Established agile delivery practices and sprint rituals tailored to the team’s experience level
Created structured feedback and triage systems using Canny and Notion
Collaborated closely with clinical advisors to shape health guidance and edge-case logic
Used tools like Linear, Figma, and Framer to streamline execution and alignment
Designed the MVP with HIPAA requirements from day one, avoiding rework later
Outcome & Impact
MVP launched April 29, 2025, live with real members and early enterprise partnerships
Members received clear, personalized health plans derived from their actual lab results
Supported renewal goals by delivering tangible, high-perceived value to users
Built the foundation for a full product org, including handoff documentation and Notion system
Earned praise from founders for bringing clarity, delivery, and user trust to a complex domain
