Member Add-Ons Platform for WeWork Locations

The impact

Consistent global add-on offerings enabled for the first time. Net-new revenue unlocked with minimal development overhead. Community Manager time on manual fulfillment tasks significantly reduced. Foundation set for WeWork’s broader Member Services roadmap.

I built and shipped WeWork’s first internal platform for offering, tracking, and fulfilling member add-ons - mail services, furniture rentals, event bookings, and more. The 0-to-1 MVP replaced a patchwork of spreadsheets and Slack threads with a single interface that worked for members and Community Managers across global locations.

How we got there

Every WeWork location had its own informal version of “extra.” Members wanted coffee upgrades, storage, conference rooms, and printing. Community Managers were fulfilling these ad hoc, through whatever combination of spreadsheets, DMs, and verbal agreements had evolved at each site. There was no shared pricing, no inventory visibility, and no way to know if a request had actually been fulfilled until something went wrong.

The challenge was that add-ons spanned genuinely different domains - digital services, physical logistics, and billing systems - and stakeholder needs across product, ops, sales, and regional teams frequently conflicted. What counted as an “add-on” at one location didn’t match another. I modeled fulfillment paths using decision trees and journey mapping to surface the underlying patterns, then defined product scope that could accommodate regional variation without creating a different system for every market.

I validated UX across 4 pilot locations using rapid prototypes, built modular components for surfacing region-specific services, and developed admin tools for pricing, approval, and inventory controls. The result was a single interface where members could request services and CMs could fulfill them - with the manual chaos replaced by a system that gave everyone visibility.

What this built

• A first-ever unified add-on platform. Members and Community Managers across global locations could finally interact through the same system, with consistent pricing and fulfillment logic.
• A net-new revenue channel with low development cost. The modular architecture meant new add-on types could be added without rebuilding the platform.
• The foundation for Member Services at scale. The roadmap, patterns, and admin tooling from this engagement set the direction for WeWork’s broader member services strategy.